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Monday, May 11, 2009

CELEBRITY APPRENTICE 2- Nely Galan's Finale Blog

CELEBRITY APPRENTICE 2
Nely Galán’s Finale Blog

The finale of the Celebrity Apprentice did not disappoint - it was a clash of the titans.

Another impossible task -

1) To create a Celebrity Auction - and get celebrities to donate all the auction prizes.

2) Create a theme around your charity and Kodak. Take an ordinary location and make it extraordinary.

3) Create a brand appropriate campaign for Kodak - sell their digital frames and their message. We know how tough Kodak tasks can be and Jeff Hayzlett made this one particularly tough.

4) Sell your charity through integration at the event.

5) Make lots of money by selling tickets to Cirque du Soleil show, also by getting celebrities to show up and buy other celebs' auction items for the most money.

In conclusion - be creative, call in all your contacts, pull every rabbit out of a hat and by the way do it... in 24 hours and within a tight budget.

These powerhouses did it... even after losing their event planners.

In the end, as suspected it seemed to be a draw.

Annie - hands down, won for money (450,000 collected) and charity integration. Joan won for creative, brand, celebs, best auction gifts - everything else. Even Jeffrey Hayzlett from Kodak agreed.

Who would Donald pick?

I was confused until the end - it seemed as though he was confused, too.

I kept thinking, Trump is into money and Annie is a money-making beast!!! She is tough and seemed unlikable (at least the way she was edited) but Trump doesn't care about likability - think Piers!

But Joan is an American icon, formidable and 75 years old – those factors alone should get her The Celebrity Apprentice Lifetime Achievement Award.

I was there at the LIVE finale.
The tension between these 2 women and between other members of the cast was palpable. It wasn't just Joan and Annie - it was also Dennis and Jesse (over Dennis' drinking problems); and Clint and Donald (over how Clint was edited). There were a lot of issues going on. Definitely heavier vibes in the room than when we were at the finale last year. What happened to Khloe Kardasian, Natalie Gulbis, and T-Boz? They didn’t show. I wanted to meet them. Issues or scheduling conflicts?

The show, however, was fabulous! The heated discussion in the live boardroom session between all of the participants, and the wild showdown at the end between the two ladies, was uncomfortable to watch and great television.

The minute I guessed Annie was going to be fired and that Joan was going to win, was when Piers and Trace came out. I assumed Trace would vote for Joan and thought for sure Piers would vote for Annie. When Piers voted for Joan - I thought that's it, that's the ammunition Trump needs to make his decision.

Joan it was!!! The crowd went crazy!!!!!! I was sitting next to all the people from her charity. They were so nice and grateful. They truly spoke highly of Joan. I felt for them and was happy their charity got the recognition and the money.

It was a great night. Two extraordinary women, fighting as equals - not pussyfooting around and pretending to like each other, but going at it.
Trump got his great TV rating moment and I am one satisfied viewer.
I felt particularly satisfied because they really both won. Annie took home 450,000 for her charity, she's now a household name, and her charity got a ton of publicity. Joan got the title, 400,000 (150,000 that she raised in the final task plus 250,000 for the win), her charity is now on the map, and she gets recognized for 75 years of accomplishment. Win-win for all.

Okay, I have to give you a little bit of gossip about the show before I go.

I have to say our party last year was cozier. This year a million people were there and the celebs came and went - they were too bombarded to mingle. Last year, we took pictures with each other and had a glorious time.

I have decided this season's cast looks way better in person. People always tell me I look better in person and that I look thinner. The camera just doesn't love everybody.

Melissa is a thousand times better looking in person and she has quite a cute boyfriend, too. Jesse James is unrecognizable in person from TV. In person, you get it - he's very cute and sexy - you go, Sandra Bullock. Herschel Walker is a doll on TV and in person - but again, way more handsome in person. Claudia is pretty on TV - but in person, beautiful!!! Brande is beautiful on TV and in person and nice - the camera loves her. Here's the shocker - Annie! Television really doesn't do her justice. She looks way younger in person, and she's really quite pretty with beautiful porcelain skin.

It was great to see Stephen Baldwin, Trace Adkins and Piers Morgan again. I feel that after this season, our season is the loving first family of The Celebrity Apprentice.

Can't wait for next season. Who will superstar casting director, Chuck Labella (who deserves a medal for having an uncanny gut instinct about what mix of people to invite to a dinner party that would create excitement, smart conversation, controversy and fireworks) invite to partake in the next Celebrity Apprentice dinner?

My suggestion Chuck - next year we need an illicit behind the scenes romance.

Any thoughts?

Hasta next year!

Nely

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